CULTURAL IDENTITY IN A GLOBALIZED WORLD: HYBRIDITY, RESILIENCE, AND THE DIGITAL DIASPORA

Abstract

 The accelerating forces of globalization and pervasive digital connectivity have profoundly reshaped the landscape of cultural identity. This article examines how traditional notions of fixed, bounded cultural identities are giving way to more fluid, hybrid, and negotiated forms in a highly interconnected world. It explores the paradoxical effects of globalization, which simultaneously foster cultural convergence and evoke a reassertion of local and ethnic identities. Particular attention is paid to the transformative role of digital platforms in facilitating transnational cultural exchanges and enabling the formation of "digital diasporas." Drawing on contemporary cross-cultural theories, this paper argues that cultural identity in the 21st century is a dynamic, multi-layered construct, continuously negotiated by individuals and groups navigating global flows of people, ideas, and information, posing new challenges and opportunities for intercultural understanding.