PSYCHOLINGUISTIC TYPOLOGY OF ADVERTISING TEXTS AIMED AT CHILDREN
Keywords:
children’s advertising, psycholinguistics, advertising discourse, typology, persuasive strategies, language influenceAbstract
Advertising texts aimed at children represent a distinct type of persuasive discourse that combines linguistic simplicity, emotional appeal, and cognitive accessibility. This article proposes a psycholinguistic typology of children’s advertising texts based on dominant mechanisms of influence, including emotional stimulation, cognitive engagement, behavioral motivation, and social identification. Drawing on psycholinguistic theories of language perception and child development, the study classifies advertising messages according to their primary impact strategies. The analysis demonstrates that children’s advertising discourse systematically exploits age-specific cognitive and emotional characteristics, making psycholinguistic typology a valuable framework for understanding the effectiveness and ethical implications of advertising aimed at young audiences.
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