PHONOSEMANTIC ANALYSIS OF ADVERTISING TEXTS AIMED AT CHILDREN
Keywords:
children’s advertising, phonosemantics, sound symbolism, advertising discourse, psycholinguistics, persuasive languageAbstract
Advertising texts aimed at children represent a specific type of discourse characterized by emotional intensity, simplicity, and high persuasive potential. One of the most effective tools used in such texts is phonosemantics, which studies the relationship between sound structure and meaning. This article explores the phonosemantic features of children’s advertising texts in English, focusing on how phonetic devices such as alliteration, assonance, rhyme, sound symbolism, and intonation patterns influence children’s perception, emotions, and behavior. The study demonstrates that phonosemantic elements play a crucial role in enhancing memorability, emotional engagement, and persuasive impact of advertising messages directed at young audiences. The findings confirm that sound symbolism in children’s advertising is not accidental but strategically employed to evoke positive associations, trust, and desire for advertised products.
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