THE ROLE OF SOCIOLINGUISTIC RESEARCH IN THE ANTHROPOCENTRIC PARADIGM

Abstract

In the anthropocentric paradigm, language is understood as a human-centered phenomenon that reflects and shapes social reality, cultural values, and individual cognition. This article examines the sociolinguistic aspects of lexical innovation, focusing on the formation, functions, and integration of neologisms in response to societal, technological, and cultural changes. Through examples from Uzbek and English, it analyzes mechanisms such as semantic expansion, internal word-formation, and borrowing. The study combines synchronic and diachronic approaches to demonstrate how neologisms serve as indicators of human adaptation and social development. The findings highlight the strategic importance of sociolinguistic research for understanding language as a dynamic system that balances innovation with communicative efficiency in the era of globalization and digitalization.