IMPROVING MODERN METHODS OF IMPLEMENTING DIGITALIZATION TO ENHANCE SERVICE QUALITY IN UZBEKISTAN’S TOURISM SECTOR

Feruza Sharobiddinova

Authors

Feruza Sharobiddinova Scientific Supervisor

Keywords:

Keywords: Digitalisation, tourism service quality, smart tourism, artificial intelligence, tourist satisfaction, Uzbekistan, digital transformation.

Abstract

Abstract: The rapid development of digital technologies has significantly transformed the global tourism industry, creating new opportunities to improve service quality and tourist satisfaction. In response to growing international competition and changing tourist expectations, Uzbekistan has identified digital transformation as a strategic priority within the framework of the “Digital Uzbekistan–2030” programme. However, despite substantial progress in areas such as electronic visa systems, online booking services, and digital tourism platforms, challenges related to infrastructure, usability, digital skills, and service integration continue to affect the overall tourist experience.

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