GENERAL CHARACTERISTICS OF THE PRAGMATIC AND LINGUO-SEMANTIC FEATURES OF NEOLOGISMS
Keywords:
neologism, pragmatics, linguo-semantics, discourse, lexical innovation, media language, internet communication.Abstract
This article explores the pragmatic and linguo-semantic characteristics of neologisms in contemporary English discourse. The rapid development of technology, globalization, social media, and intercultural communication has significantly accelerated the emergence and dissemination of new lexical units. Neologisms not only enrich the vocabulary of a language but also reflect social values, communicative intentions, and cultural transformations. The study examines the semantic structure, contextual meanings, stylistic functions, and pragmatic impact of neologisms in media and internet discourse. The findings reveal that neologisms serve as dynamic linguistic tools that demonstrate the interaction between language, society, and communication.
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