CROSS-CULTURAL LINGUISTIC ANALYSIS OF TOAST-MAKING RITUALS
Keywords:
toast, ritual-speech genre, cross-cultural communication, linguoculturology, pragmatics, formulaic expressions, collective identity, national mentality, ritual, intercultural analysis.Abstract
This article presents a cross-cultural linguistic analysis of toasts as a distinctive ritual-speech genre. The toast is examined not merely as a formula for expressing goodwill, but as a complex communicative phenomenon in which lexical, stylistic, and pragmatic devices interact with social ritual, reflecting the value orientations and national-cultural identity of a linguocultural community. Drawing on material from English, Uzbek, and Russian traditions, the study demonstrates that the toast simultaneously fulfils the functions of social integration, ritual confirmation of participant status, and transmission of collective cultural values. Particular attention is paid to a comparative analysis of formulaic expressions, metaphorical imagery, and communicative strategies typical of different cultures.
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