LINGVOPRAGMATIC ANALYSIS OF COMMUNICATIVE STRATEGIES IN TOURISM DISCOURSE

Sobitjon Tulanov

Authors

Sobitjon Tulanov Professor at Fergana State University

Keywords:

tourism discourse, communicative strategies, lingvopragmatics, persuasion, attraction, politeness, cultural adaptation, emotional appeal, informativeness, discourse analysis

Abstract

This annotation addresses the linguistic and pragmatic analysis of communicative strategies employed in tourism discourse. It explores how language functions not only as a means of information exchange but also as a persuasive tool aimed at influencing tourists’ perceptions, decisions, and behavior. The study focuses on identifying key communicative strategies such as attraction, persuasion, politeness, and cultural adaptation, and examines how these are realized through specific linguistic choices in English-language tourism texts.

Particular attention is given to the role of pragmatic factors, including context, speaker intention, and audience expectations, in shaping effective communication within tourism settings. The analysis also considers how discourse varies across different genres, such as brochures, websites, and promotional materials, highlighting the interplay between language, culture, and marketing objectives.

The findings contribute to a deeper understanding of how tourism discourse constructs appealing destination images and fosters intercultural communication. This research is relevant for linguists, translators, and tourism professionals seeking to enhance the effectiveness of communication in a globalized tourism industry.