ATHE ROLE OF METAPHOR IN INTERNET DISCOURSE

Salayeva Quvonchoy Odilbek kizi

Authors

Salayeva Quvonchoy Odilbek kizi RANCH University

Keywords:

metaphor, internet discourse, digital communication, conceptual metaphor, pragmatics, online interaction, linguistic analysis, implicit meaning, social media language, cognitive linguistics

Abstract

This article explores the role of metaphor in internet discourse from a linguistic and pragmatic perspective. In the context of rapidly evolving digital communication, metaphors function as essential cognitive and communicative tools that help users conceptualize abstract ideas, express emotions, and construct meaning efficiently. The study analyzes how metaphorical expressions shape online interactions across various platforms such as social media, forums, and blogs. Particular attention is given to the ways metaphors reflect cultural values, social identities, and ideological positions in both English and Uzbek internet discourse. The research employs a qualitative approach, drawing on examples from authentic online texts to identify dominant metaphorical patterns and their communicative functions. The findings suggest that metaphors not only enhance expressiveness and creativity but also facilitate implicit meaning-making and pragmatic inference in digital environments. Ultimately, the article highlights the significance of metaphor as a dynamic mechanism in shaping the structure and interpretation of internet discourse.

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