CROSS-CULTURAL DIFFERENCES IN EVALUATIVE LANGUAGE IN SPORTS TRANSLATION (ENGLISH–UZBEK)

D.D.Mamanazarova

Authors

D.D.Mamanazarova Teacher, Uzbekistan state world languages university.

Keywords:

evaluative language, sports discourse, appraisal theory, cross-cultural communication, English–Uzbek translation, translation strategies, discourse analysis, metaphor in sports language, media discourse, linguistic evaluation

Abstract

This study examines cross-cultural variation in evaluative language within the context of English–Uzbek sports translation. Drawing on the theoretical framework of appraisal theory, the research explores how evaluative meanings—particularly those related to affect, judgment, and appreciation—are linguistically encoded and subsequently transferred across languages. Employing a comparative discourse-analytical methodology, the study analyzes parallel sports commentaries to identify patterns of semantic shift and pragmatic adaptation in translation. The findings indicate that cultural conventions, discourse norms, and language-specific structures significantly shape translation strategies, resulting in systematic modifications in evaluative intensity, metaphorical representation, and emotional expressivity. The study contributes to a deeper understanding of the interplay between language, culture, and evaluation in sports media discourse and highlights the importance of culturally informed translation practices.

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