LINGUOPRAGMATIC FEATURES OF SOCIAL MEDIA DISCOURSE: EVIDENCE FROM A CORPUS-BASED STUDY

Erkinov Ayubxon Komiljon ugli

Authors

Erkinov Ayubxon Komiljon ugli Uzbekistan state world languages university

Keywords:

social media discourse, linguopragmatics, corpus-based analysis, pragmatic markers, speech acts, digital communication, discourse strategies, online interaction, multimodality, language use

Abstract

This study explores the linguopragmatic features of social media discourse through a corpus-based approach, focusing on how language is strategically used to achieve communicative goals in digital environments. Drawing on a carefully compiled corpus of posts, comments, and interactions from popular social media platforms, the research examines pragmatic markers, speech acts, deixis, politeness strategies, and the use of multimodal elements such as emojis and hashtags. The analysis reveals that social media discourse is characterized by brevity, informality, and high interactivity, where users frequently employ implicit meanings, contextual cues, and hybrid linguistic forms. Furthermore, the findings highlight how users adapt their language to specific audiences, negotiate identity, and construct interpersonal relationships in online settings. The study also demonstrates the role of cultural and contextual factors in shaping pragmatic choices, emphasizing the dynamic and evolving nature of digital communication. By integrating corpus linguistics with pragmatics, this research contributes to a deeper understanding of how meaning is constructed and interpreted in social media discourse and offers insights for future studies in digital linguistics and communication.

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