THE ROLE OF PERCEIVED RISK AND INCOME LEVEL AS MODERATORS BETWEEN CONSUMER CONFUSION AND DECISION POSTPONEMENT

Authors

Iqbal Kasim Faculty of Management Science Indus International Institute Dera Ghazi Khan, Punjab, Pakistan

Keywords:

Consumer Confusion, Perceived Risk, Income Level

Abstract

This study explores the intricate interplay between consumer confusion, perceived risk, income level, and decision postponement in the context of consumer behavior. Consumer confusion often arises from the overwhelming variety of choices and information available in today's markets, leading individuals to delay their decisions. This research investigates how perceived risk and income level moderate the relationship between consumer confusion and decision postponement. By employing a quantitative approach, data from a diverse sample are analyzed to uncover the nuanced dynamics at play. The findings shed light on the underlying mechanisms that influence consumer behavior, offering valuable insights for marketers and policymakers seeking to alleviate confusion and facilitate informed decision-making.

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Published

2015-11-02

How to Cite

Iqbal Kasim. (2015). THE ROLE OF PERCEIVED RISK AND INCOME LEVEL AS MODERATORS BETWEEN CONSUMER CONFUSION AND DECISION POSTPONEMENT. Ethiopian International Journal of Multidisciplinary Research, 2(11), 01–06. Retrieved from https://eijmr.org/index.php/eijmr/article/view/61