THE IMPORTANCE OF CUSTOMERS IN CUSTOMER RELATIONSHIP MANAGEMENT AND STRATEGIES FOR THEIR RETENTION
Keywords:
CRM systems, customer loyalty, customer retention strategies, competitiveness, service quality, long-term cooperation, business efficiency.Abstract
This study analyzed the strategic importance of customers in the process of customer relationship management. Also, the role of customer retention strategies in ensuring the competitiveness, sustainable development and long-term economic efficiency of the enterprise was scientifically and theoretically illuminated.
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