BUSINESS WITH IT: INTEGRATION OF MODERN BUSINESS AND INFORMATION TECHNOLOGY

Abstract

This article explores the dynamic relationship between business and information technology in the modern digital economy. It examines how IT transforms organizational processes, enhances decision-making, improves customer experience, and enables digital innovation. The paper highlights key technological trends—including cloud computing, artificial intelligence, big data analytics, and cybersecurity—and explains their influence on business competitiveness. Furthermore, it analyzes the strategic role of IT in optimizing operations, creating value, supporting entrepreneurship, and strengthening global connectivity. Challenges such as digital security risks, high implementation costs, and the need for skilled professionals are also discussed. The article concludes that integrating IT into business is no longer optional; it is a fundamental requirement for sustainable growth and long-term success in today’s global market.