ARABIC BORROWINGS IN THE CONTEXT OF CROSS-CULTURAL COMMUNICATION

Abstract

In contemporary linguistics, a new linguocultural paradigm–cross-cultural analysis – has been increasingly established. While intercultural communication influences the communicative process as a whole and shapes its dynamics in either positive or negative ways, cross-cultural communication facilitates specific forms of interaction between peoples, conditioned by ethnocultural values and norms. These interactions result in significant transformations across various spheres of society, including the linguistic system. Consequently, cross-cultural analysis provides a productive framework for examining language change as a reflection of cultural interaction and adaptation.