METHODS FOR EVALUATING THE EFFECTIVENESS OF PRICING STRATEGIES IN DIGITAL MARKETING
Keywords:
Digital marketing, pricing strategy, performance evaluation, conversion, dynamic pricing, price elasticity, big data, digital marketing, online platforms.Abstract
This article provides a systematic analysis of methods for evaluating the effectiveness of pricing strategies in digital marketing. In the context of the rapid development of e-commerce and online retail markets, the correct selection of pricing mechanisms, optimization based on real-time data, and in-depth analysis of consumer behavior are becoming increasingly important.
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