SOCIOLINGUISTIC AND PSYCHOLINGUISTIC ASPECTS OF TOURISM DISCOURSE

Nishonov Ismoiljon Abdumutalibovich, Kodirov Sobirjon Solijon ugli

Authors

Nishonov Ismoiljon Abdumutalibovich, Kodirov Sobirjon Solijon ugli University of Economy and Pedagogy, Uzbekistan

Keywords:

tourism discourse, sociolinguistics, psycholinguistics, advertising text, linguistic means.

Abstract

This article provides a comprehensive analysis of the sociolinguistic and psycholinguistic features of tourism discourse. It highlights the influence of factors such as social stratification of language, age, social group, and cultural experience on the speech process, as well as the mechanisms of forming sociolinguistic representation in modern tourism communication. The article explains the emergence of lexical borrowings resulting from the interaction between language and culture, the communicative-pragmatic features of advertising and informational texts in the field of tourism, the structure of speech, and its institutional forms. In addition, the linguistic design of advertising texts, psycholinguistic influence mechanisms, and the degree of persuasiveness of speech means are described based on scientific sources. The role of stylistic devices—such as metaphor, comparison, and idiomatic units—in enhancing communicative effectiveness within tourism discourse is also analyzed. According to the research findings, modern tourism communication is closely connected with the socio-cultural context, and psycholinguistic factors play a significant role in influencing the tourist’s consciousness through advertising texts.

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