IMPROVING INNOVATIVE MANAGEMENT MECHANISMS TO ENHANCE SERVICE QUALITY AND COMPETITIVENESS IN THE TOURISM SECTOR

Abstract

The tourism sector is one of the fastest-growing industries globally, and its sustainable development depends largely on the effectiveness of management practices and innovation. This study explores how innovative management mechanisms can improve service quality and competitiveness in the tourism sector. Using a combination of literature analysis, surveys, and case studies from Uzbek tourism enterprises, the research identifies gaps in current management models and proposes an innovation-driven framework focused on digitalization, staff competence, and customer experience enhancement. Findings reveal that firms that adopt innovative management strategies—particularly those integrating digital platforms, data analytics, and service personalization—achieve higher customer satisfaction, operational efficiency, and competitive advantage. Recommendations emphasize the need for continuous innovation management training and government support policies to ensure sustainable tourism growth.