DIGITAL TRADE AND MARKET ACCESS: FACTORS FOR IMPROVING SMALL BUSINESS EFFICIENCY IN UZBEKISTAN AND POLICY SOLUTIONS

Alijonova Rayxona Akmaljon kizi

Authors

Alijonova Rayxona Akmaljon kizi 2nd‑year student, Fergana State Technical University

Keywords:

small business, digital trade, market access, CRM/ERP, marketplace, digitalization, export

Abstract

This article analyzes the entry of small business entities in Uzbekistan into digital trade, the main barriers to market access, and strategies to overcome them. The study examines how digital platforms—marketplaces, social networks, online payment systems, and electronic courier services—affect small business operations. Correlation and regression results indicate that when the share of digital sales increases by 10 percentage points, firms’ inventory turnover and profitability rise on average by 5–8%, while accounts receivable duration decreases by 15–25%. The paper also advances practical policy proposals: subsidizing “light-CRM/ERP” systems, simplifying connections to a unified marketplace, introducing digital advertising vouchers, and developing logistics infrastructure.

References

O‘zbekiston Respublikasi Prezidentining Farmoni, 14.10.2024 yildagi PF-157-son “Raqamlashtirish sohasida eksport faoliyati bilan shug‘ullanuvchi korxonalarni qo‘llab-quvvatlashga doir qo‘shimcha chora-tadbirlar to‘g‘risida.” – https://lex.uz/uz/docs/-7158969

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