LINGUOPRAGMATIC ANALYSIS OF ADVERTISING TEXTS IN ENGLISH AND UZBEK LANGUAGES WITH THE HELP OF ARTIFICIAL INTELLIGENCE

Odilova Gulchiroy Xusniddin qizi

Authors

Odilova Gulchiroy Xusniddin qizi Teacher, Department of Integrated English Language Teaching

Keywords:

linguopragmatics, advertising discourse, artificial intelligence, sentiment analysis, English, Uzbek, persuasion, culture.

Abstract

This article explores the linguopragmatic features of advertising texts in English and Uzbek languages through the application of artificial intelligence (AI) tools. The study aims to reveal how language, culture, and persuasive strategies interact in advertising discourse. Using AI methods such as sentiment analysis, topic modeling, and corpus-based comparison, the research identifies common and culturally specific features in English and Uzbek advertisements. The findings demonstrate that English advertising tends to be concise, innovative, and individual-oriented, while Uzbek advertising emphasizes emotional appeal, tradition, and collective values. The integration of AI technologies in linguistic studies allows for more objective, large-scale, and data-driven analysis of modern advertising discourse.

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