CONTAMINATION AND AMBIVALENCE: MEANING CREATION THROUGH WORD FORM
Keywords:
phonetic convergence, contamination, ambivalence, pun, expressive meaning, pragmatic value, linguistic units.Abstract
The article analyzes the phonetic convergence of linguistic units, contamination processes, and the phenomenon of ambivalence arising from them. It demonstrates how new expressive meanings and stylistic possibilities are created through the alteration of a word’s form or its association with related linguistic systems. At the same time, the pun — wordplay — is interpreted as an important type of ambivalent text, and its communicative and pragmatic value is highlighted. Through examples, the duplication of denotative meaning and the emergence of additional meanings derived from word form are revealed.
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