DIGITAL ECONOMY AND THE EVOLUTION OF INNOVATION MANAGEMENT PRACTICES IN ENTERPRISES
Keywords:
Digital economy, innovation management, enterprise transformation, digitalization, technological advancement, agile strategies.Abstract
The digital economy has significantly reshaped the traditional approaches to innovation management in enterprises. Digital technologies, such as artificial intelligence, big data analytics, cloud computing, and the Internet of Things, have created new avenues for innovation while simultaneously challenging conventional management practices. This article examines how enterprises adapt their innovation strategies to meet the demands of a rapidly evolving digital landscape. The analysis identifies key trends, successful methodologies, and practical recommendations for enhancing innovation capabilities in the digital age.
References
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OECD (2023). The Digital Transformation of Innovation Management. Paris: OECD Publishing.
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