THE INTERCONNECTION OF MANAGEMENT AND MARKETING IN ECONOMY: STRATEGIC ALIGNMENT FOR ORGANIZATIONAL SUCCESS

Azamatova Nozima

Authors

Azamatova Nozima

Keywords:

management, marketing, srategy, organizational success, customer orientation, business integration, leadership

Abstract

This article explores the intrinsic relationship between management and marketing, emphasizing their interdependent roles in achieving organizational objectives. While management focuses on planning, organizing, and controlling resources, marketing centers on identifying and satisfying customer needs. When aligned strategically, both functions can drive innovation, market responsiveness, and sustainable competitive advantage. The study investigates the theoretical and practical connections between these domains and highlights how their integration fosters a cohesive and agile business environment. The methodology involves qualitative analysis through the review of scholarly sources. The findings suggest that organizations with strong synergy between marketing and management achieve improved performance, adaptability, and customer satisfaction.

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