KEY WORDS OF MODERNITY AND THEIR REPRESENTATION IN DIFFERENT TYPES OF DISCOURSE

Atajonova Feruza Ruzmatovna,Bubikova Larisa Borisovna

Authors

Atajonova Feruza Ruzmatovna,Bubikova Larisa Borisovna 2nd course master student of “SOP”,Candidate of Philological Sciences, Associate Professor Kazan Federal University

Keywords:

modernity, key words, discourse, representation, globalization, democracy, media, politics.

Abstract

This article explores the concept of "key words of modernity" and their representation across various types of discourse. In contemporary society, certain terms have become central to understanding cultural, political, and social transformations. These terms not only reflect the changing landscape but also shape how individuals and groups engage with the world. Through examining key words such as "globalization," "democracy," "sustainability," and "innovation," this paper seeks to uncover how these concepts are communicated and interpreted in different discursive fields, including academic, political, media, and everyday discourse. By analyzing the representation of these words in various contexts, the paper emphasizes the fluidity of meaning and the role of discourse in constructing reality. The findings suggest that the meaning of key words is subject to negotiation and transformation depending on the discourse in which they appear.

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