ANALYSIS OF THE ARTISTIC AND IDEOLOGICAL ASPECTS OF THE SCENARIO OF MASS CULTURAL EVENTS
Keywords:
mass cultural events, artistic-ideological approach, scenario, audience, creative process.Abstract
This article discusses the significance of artistic and ideological approaches in creating scenarios for mass cultural events. Factors such as the reflection of the event's idea from a professional perspective in revealing the purpose and content of the event's scenario are considered as key criteria. Additionally, the use of modern technologies, shaping the audience's aesthetic taste, and creative methods that enhance the effectiveness of mass cultural events are also analyzed.
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