RURAL TOURISM MARKETING: STRATEGIES FOR PROMOTING OFF-THE BEATEN-PATH DESTINATIONS

Abstract

Today, world tourism is one of the most profitable sectors of the economy. It ensures high employment and socio-economic development indicators of the working population. Because in countries where the hospitality industry is developing special attention is paid to the effective use of labor resources. Tourism is a wide notion that can be understood in different ways. For example from Earth to Universe has a variety of tourism. Because tourism is the best option to relax and escape everyday problems for people. Thus in today’s age most travelers top option has become visiting suburbs and engaging in rural tourism activities. Because I think so people are already get bored from big shopping malls, dining restaurants, urban cities, famous monuments, buildings. Noise pollution bothers them at all. They need peaceful life, tranquil places, fresh air, more oxygen. Rural tourism is the complex of all this activities. In this article I will highlight why we need rural tourism and some workable strategies to develop rural and ecotourism.