EFFECTS OF COLOR AND DESIGN IN MEDIA: INFLUENCES ON PSYCHOLOGICAL PERCEPTION AND ATTENTION TO JOURNALISTIC CONTENT
Keywords:
Color psychology, design principles, visual hierarchy, media engagement, cognitive processing.Abstract
In the realm of media and journalism, the strategic use of color schemes and design elements plays a crucial role in shaping psychological perceptions and directing audience attention. This article examines the empirical research on how colors and design impact the psychological responses of viewers towards various types of journalistic content. By exploring studies that delve into color psychology, visual hierarchy, and cognitive processes, this article seeks to elucidate the nuanced ways in which color and design influence audience engagement and perception within the media landscape.
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