TOURISM MARKETING EVOLUTION: UNVEILING EMERGING TRENDS AND INITIATIVES THROUGH AN INDIAN LENS

Ms. Kavita Shastri

Authors

Ms. Kavita Shastri Assistant Prof. Dept. Of P.G Studies in Commerce, Bhandarkars College, Kundapura, Udupi, Karnataka, India

Keywords:

Tourism marketing, emerging trends, initiatives

Abstract

This study delves into the dynamic evolution of tourism marketing, focusing on emerging trends and initiatives within the Indian context. Tourism marketing has undergone significant transformation in the digital age, influenced by changing consumer behaviors and technological advancements. Through comprehensive data collection and analysis, this research aims to unveil the specific emerging trends and innovative initiatives that are shaping tourism marketing strategies in India. By gaining insights into these developments, the study contributes to a deeper understanding of how the tourism industry is adapting to the challenges and opportunities of the modern era. The findings have implications for tourism stakeholders, marketers, and policymakers seeking to harness the power of contemporary marketing techniques in promoting India as a vibrant tourist destination.

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