HYPERBOLE AS A PERSUASIVE STRATEGY IN BRITISH POLITICAL DISCOURSE: A RHETORICAL AND PRAGMATIC APPROACH

Abstract

 This paper explores the rhetorical and pragmatic use of hyperbole as a persuasive device in British political discourse, specifically in political reactions to the Salisbury poisoning incident. Through analysis of speeches by key political figures—Karen Pierce, Theresa May, and Boris Johnson—the study demonstrates how hyperboles intensify political messages, appeal to ethos, pathos, and logos, and create heightened representations of events. The strategic embedding of hyperbolic language, often coupled with rhetorical tools such as metaphor, alliteration, analogy, and anaphora, enhances the emotional and cognitive impact on audiences. The article highlights the role of hyperbole in framing political narratives, shaping public opinion, and reinforcing speaker authority, emphasizing its evocative and manipulative potential.