THE NECESSITY OF DEVELOPING A MARKETING STRATEGY IN MANAGEMENT

Authors

  • Obidova Feruza,Inoyatov Akobir JizPI, Associate Professor of the Department of Economics and Management,Student of group 511-23, Faculty of Cybersports

Keywords:

Marketing, strategy, management, planning

Abstract

 This article is based on the fact that modern marketing strategy is very relevant for effective management of the company. It also covers ways to maximize profits through the correct organization of the company's marketing strategy.

References

1. "Together we will build a free and prosperous, democratic state of Uzbekistan", Sh.M.Mirziyoyev, speech at the inauguration ceremony of the President of the Republic of Uzbekistan.

2.Sh. Ergashkhodjaeva “Strategic Management” Textbook. Tashkent-Economics 2019 232 p.

3. Qobilov. Sh.R. Personnel Management: Textbook. – T.: Academy of the Ministry of Internal Affairs of the Republic of Uzbekistan, 2013. – 711 p.

4. Qodirov Sh.Sh., Gafurov U.V. “Fundamentals of Marketing” (textbook). – T., “Economics-Finance” Publishing House, 2018. – 412 p.

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Published

2025-04-14

How to Cite

Obidova Feruza,Inoyatov Akobir. (2025). THE NECESSITY OF DEVELOPING A MARKETING STRATEGY IN MANAGEMENT. Ethiopian International Multidisciplinary Research Conferences, 158–162. Retrieved from https://eijmr.org/conferences/index.php/eimrc/article/view/595

Issue

2025: Ethiopian International Multidisciplinary Research Conferences

Section

Articles

License

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.