THE RELEVANCE OF DEVELOPING MARKETING STRATEGY IN THE MODERN ECONOMY

Authors

  • Akbaraliyeva Rano,Obilov Mirkomil Student of group 531-21, Faculty of Cybersports,Jizzakh Polytechnic Institute, Associate Professor of the Department of Economics and Management

Keywords:

Marketing, strategy, management, planning

Abstract

 This article is based on the fact that modern marketing strategy is very relevant for effective management of the company. It also covers ways to maximize profits through the correct organization of the company's marketing strategy.

References

"Together we will build a free and prosperous, democratic state of Uzbekistan", Sh.M.Mirziyoyev, speech at the inauguration ceremony of the President of the Republic of Uzbekistan.

Sh. Ergashkhodjaeva “Strategic Management” Textbook. Tashkent-Economics 2019 232 p.

Qobilov. Sh.R. Personnel Management: Textbook. – T.: Academy of the Ministry of Internal Affairs of the Republic of Uzbekistan, 2013. – 711 p.

Qodirov Sh.Sh., Gafurov U.V. “Fundamentals of Marketing” (textbook). – T., “Economy-Finance” Publishing House, 2018. – 412 p.

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Published

2025-06-23

How to Cite

Akbaraliyeva Rano,Obilov Mirkomil. (2025). THE RELEVANCE OF DEVELOPING MARKETING STRATEGY IN THE MODERN ECONOMY. Ethiopian International Multidisciplinary Research Conferences, 435–439. Retrieved from https://eijmr.org/conferences/index.php/eimrc/article/view/1005

Issue

2025: Ethiopian International Multidisciplinary Research Conferences

Section

Articles

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.