LINGUOCULTUROLOGICAL FEATURES OF EUPHEMISTIC SUBSTITUTIONS IN MODERN ENGLISH AND UZBEK POLITICAL COMMUNICATION.
Keywords:
From a linguoculturological perspective, euphemisms are deeply embedded in cultural norms, values, and communicative traditions. They reflect how different societies conceptualize politeness, indirectness, and social harmony. In this regard, the comparative analysis of euphemistic usage in English and Uzbek political communication offers valuable insights into the interaction between language, culture, and ideology. While English political discourse often demonstrates a tendency toward institutionalized and globally recognizable euphemisms, Uzbek political communication reveals culturally specific patterns rooted in respect, indirect expression, and national identity.Abstract
In modern political communication, language functions not only as a means of conveying information but also as a powerful instrument of shaping public perception and ideological influence. Among various linguistic devices, euphemisms occupy a central place due to their ability to mitigate, obscure, or strategically reframe sensitive or controversial issues. Euphemistic substitutions allow political actors to present reality in a more acceptable or favorable way, thereby influencing how audiences interpret political messages.
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