NATIONAL-CULTURAL SPECIFICITY OF UZBEK ADVERTISING LEXICON
Keywords:
language opportunities, types of advertising, linguistic units, Uzbek,lexiconAbstract
A crucial component of communicative skill is cultural knowledge.The media and interpersonal relationships both heavily depend on cultural factors.One such communicative medium that is supported by cultural heritage and effectively contributes to its transmission is advertisement texts.The manifestation of a particular cultural collective consciousness is facilitated by these writings, which frequently take the form of fresh expressions built upon preexisting ones. Advertisement texts have a significant linguistic and cultural role in popular culture, and they are also significant symbols that can be utilized to understand social perception. As a result, there are several ways to examine the language used in advertising. The aim of this study is to analyse advertisement texts in terms of their linguistic and cultural dimensions by using Uzbek advertising lexicons.
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