INTERNATIONAL MARKETING: SELLING PRODUCTS TO DIFFERENT CULTURES: DISCUSS CULTURAL SENSITIVITY

Abstract

In the era of globalization, international marketing has become an essential strategy for companies seeking to expand their products and services across borders. Selling products to different cultures requires not only an understanding of market demands but also a deep awareness of cultural differences.. This paper examines the role of cultural sensitivity in international marketing, highlighting strategies that companies can adopt to tailor their products, advertising, and communication approaches to diverse cultural environments. By emphasizing cultural awareness, businesses can enhance customer engagement, build trust, and achieve long-term success in global markets.