LEXICAL AND SEMANTIC FEATURES OF BRANDS AND PRINCIPLES OF BRAND NAMING

Dedamirzayeva Mukhtaram Abdumutal kizi

Authors

Dedamirzayeva Mukhtaram Abdumutal kizi Teacher of Uzbek Language and Literature, School No.19, Namangan District, Namangan Region

Keywords:

brand, name, general principle, important principle, legal principle, description, profit, company.

Abstract

This scientific work discusses the semantic characteristics of brands, aspects that should be taken into account when naming them, and the main principles of brand naming. The rules are illustrated with examples.

References

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Sobirova Z.A. Fashion Management and Marketing, Tashkent, 2012, p. 32.

Lutfullaeva D., Saparniazova M. National Technology of Name Creation. Uzbekistan: Language and Culture. Applied Philology Collection, Tashkent, 2021, p.15.

Lutfullaeva D.E. Some Notes on Name Creation and the Concept of “Naming” in the Uzbek Language. Anvori Ilm Collection, Panjakent, 2022, p.106.

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