THE ROLE OF MARKETING STRATEGIES IN TOURISM POTENTIAL OF THE REPUBLIC OF UZBEKISTAN
Keywords:
tourism marketing, Uzbekistan tourism, destination marketing, strategic marketing, cultural tourism, tourism developmentAbstract
This paper examines the significance of marketing strategies in developing Uzbekistan's tourism potential. Through comprehensive literature analysis, it explores current marketing approaches, challenges, and opportunities in the Uzbek tourism sector. The study emphasizes the importance of strategic marketing in promoting Uzbekistan's rich cultural heritage and modern tourism offerings to international markets.
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