Akhmedov Dostonbek,Kurbanbaev Atabek,Babaeva Guzal Yashinovna. EVALUATING DIGITAL CUSTOMER IDENTITY STRATEGIES IN BANKING: A CONSIDERATION OF THE RISKS AND BENEFITS IS IMPERATIVE. eijmr [Internet]. 2025 May 26 [cited 2026 Sep. 29];12(05):536-9. Available from: https://eijmr.org/index.php/eijmr/article/view/3138