SWATI KAKATI. INVESTIGATING THE INFLUENCE OF REFERENCE PRICE ADVERTISEMENTS ON CONSUMER PERCEPTION. Ethiopian International Journal of Multidisciplinary Research, [S. l.], v. 6, n. 04, p. 01–05, 2019. Disponível em: https://eijmr.org/index.php/eijmr/article/view/103. Acesso em: 21 apr. 2026.