BOBOEV L KADRXUJA DJURAXODJAEVICH. THE ROLE OF INNOVATION MANAGEMENT TOOLS IN THE DEVELOPMENT OF BRAND STRATEGY IN THE AUTOMOTIVE INDUSTRY. Ethiopian International Multidisciplinary Research Conferences, [S. l.], v. 4, n. 01, p. 132–136, 2026. Disponível em: https://eijmr.org/conferences/index.php/eimrc/article/view/2377. Acesso em: 12 jul. 2026.