METHODOLOGY FOR IMPLEMENTING AN ANALYTICAL APPROACH IN THE STUDY OF MEDIA TEXTS

Abstract

The correct choice of pedagogical methods is of decisive importance in the process of developing the communicative competence of future engineers through media education. A method is a set of ways and means of achieving the educational goal, and in the context of media education it performs the function of not only transferring knowledge, but also forming a person who can act actively, critically and creatively in the media environment. In modern pedagogical practice, media education methods are divided into two broad categories: reproductive methods - aimed at receiving and repeating ready-made knowledge; productive methods - based on the independent search, creation and application of new knowledge and skills. In order to develop the communicative competence of future engineers, it is precisely productive methods that should be given priority.