ASSESSMENT OF THE IMPACT OF THE QUALITY MANAGEMENT SYSTEM ON ENTERPRISE COMPETITIVENESS
Keywords:
Quality management system, enterprise competitiveness, quality standards, continuous improvement, customer satisfaction, process management, ISO standards, operational efficiency.Abstract
The article analyzes the impact of the quality management system (QMS) on the competitiveness of enterprises in modern market conditions. It examines how the implementation of quality standards and continuous improvement processes contributes to enhancing product and service quality, increasing customer satisfaction, and strengthening market position. The study also explores the role of international quality standards, efficient process management, and employee involvement in ensuring organizational effectiveness. Special attention is given to the relationship between quality management practices and key competitive factors such as cost efficiency, innovation, and brand reputation. Based on the analysis, conclusions are drawn regarding the strategic importance of quality management systems in improving enterprise performance and achieving sustainable competitive advantage.
References
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Juran, J. M. (1999). Juran’s Quality Handbook. New York: McGraw-Hill.
Crosby, P. B. (1979). Quality Is Free: The Art of Making Quality Certain. New York: McGraw-Hill.
International Organization for Standardization. (2015). ISO 9001:2015 Quality Management Systems — Requirements. Geneva: ISO.
Oakland, J. S. (2014). Total Quality Management and Operational Excellence. London: Routledge.
Evans, J. R., & Lindsay, W. M. (2017). Managing for Quality and Performance Excellence. Cengage Learning.
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