ANALYSIS OF EXPERIMENTAL RESULTS OF THE INNOVATIVE MODEL AND ITS EFFECTIVENESS IN ENHANCING TOURIST ATTRACTIVENESS

Authors

  • Boboqulov Ramazon Jumaboy ugli Bukhara Innovations University 2nd-year Master’s student

Keywords:

innovative model, experiment, tourist attractiveness, cultural heritage, efficiency, Cohen’s d, interpretation, community participation, digital integration, conservation.

Abstract

The article analyzes the experimental results of the innovative model “Cultural Heritage – Living Tourism” implemented in the cities of Bukhara, Samarkand, and Khiva, as well as its effectiveness in increasing tourist attractiveness. In the experimental group (EG, 8 sites), the overall score increased from 2.52 to 3.91 (+34.6%), while in the control group (CG) the increase was only +2.5%. Cohen’s d across all indicators ranged from 1.12 to 1.48 (large effect size). Tourist satisfaction increased by 42.4%, tourist numbers by 28.4%, and artisans’ income by 34.2%. The return on investment was 1:4.2, with a payback period of 2.4 years.

References

McKercher B., du Cros H. Cultural Tourism. – 3rd ed. – London: Routledge, 2020. – 326 p.

Campbell D.T., Stanley J.C. Experimental and Quasi-Experimental Designs for Research. – Boston: Houghton Mifflin, 1963. – 84 p.

Cohen J. Statistical Power Analysis for the Behavioral Sciences. – 2nd ed. – New York: Routledge, 1988. – 567 p.

Toshmatov A.A. O'zbekiston madaniy merosi va turizm rivojlanishi. – Toshkent: Fan, 2022. – 242 b.

Cronbach L.J. Coefficient Alpha and the Internal Structure of Tests // Psychometrika. – 1951. – Vol. 16. – P. 297–334.

Richards G. Cultural Tourism: Global and Local Perspectives. – New York: Haworth Press, 2007. – 346 p.

Leask A. Visitor Attraction Management. – London: Routledge, 2016. – 288 p.

Creswell J.W. Research Design. – 4th ed. – London: SAGE, 2014. – 342 p.

UNWTO. Tourism and Culture Synergies. – Madrid: UNWTO, 2018. – 156 p.

Hasanov R.B. Buxoro madaniy merosi va turizm rivojlanishi. – Buxoro: BuxDU, 2023. – 224 b.

Downloads

Published

2026-04-06

How to Cite

Boboqulov Ramazon Jumaboy ugli. (2026). ANALYSIS OF EXPERIMENTAL RESULTS OF THE INNOVATIVE MODEL AND ITS EFFECTIVENESS IN ENHANCING TOURIST ATTRACTIVENESS. Ethiopian International Multidisciplinary Research Conferences, 3(1), 127–129. Retrieved from https://eijmr.org/conferences/index.php/eimrc/article/view/2098

Issue

Vol. 3 No. 1 (2026): Ethiopian International Multidisciplinary Research Conferences

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.