MODELS OF DEVELOPMENT OF SERVICE ENTERPRISES AND THEIR IMPORTANCE
Keywords:
service enterprises, development models, innovation model, digital transformation, cluster approach, marketing model, service quality, competitiveness, service efficiency, customer-oriented management.Abstract
This article analyzes the development models of service enterprises and their economic significance. The study examines innovative, digital transformation, cluster, and customer-oriented management models and evaluates their impact on service quality, competitiveness, and enterprise efficiency. Key factors influencing the development of service enterprises are identified, and practical recommendations are proposed to improve their performance.
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