AREAS OF NATIONAL BRAND DEVELOPMENT ACROSS SECTORS: AGRICULTURE, TEXTILES, TOURISM AND IT SERVICES
Keywords:
national brand, sectoral branding, agricultural export, textile brand, tourism brand, IT services export, Silk Road, Made in Uzbekistan, export diversification, geographical indication.Abstract
The article scientifically analyzes the directions of developing Uzbekistan’s national brand across sectors. The export potential, branding opportunities, and competitive advantages of agriculture, textile industry, tourism, and IT services are examined. Differentiated branding strategies are proposed for each sector with comparative analysis of international experience. The research results provide practical recommendations for diversifying Uzbekistan’s export structure and strengthening the national brand.
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