IMPERATIVE FORMS IN INTERNET ADVERTISEMENTS (ON THE EXAMPLE OF UZBEK AND ENGLISH)

Authors

  • Ne’matova Iroda Ilhom kizi Senior lecturer, Department of Theory and Practice of Foreign Languages, Shahrisabz Pedagogical Institute

Keywords:

attracting attention, motivating users, and increasing interest

Abstract

This article analyzes the linguistic features of imperative and exclamatory forms used in internet advertisements based on examples from the Uzbek and English languages. The study examines the role of imperative constructions and exclamatory sentences that influence consumers and encourage them to take action. The research highlights the importance of such forms in attracting attention, motivating users, and increasing interest in advertised products or services.

References

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Cook G. The Discourse of Advertising. – London: Routledge, 2001.

Goddard A. The Language of Advertising. – London: Routledge, 2002.

Crystal D. The Cambridge Encyclopedia of the English Language. – Cambridge University Press, 2010.

Leech G. English in Advertising. – London: Longman, 1966.

Oxford Advanced Learner’s Dictionary. – Oxford University Press, 2015.

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Published

2026-03-15

How to Cite

Ne’matova Iroda Ilhom kizi. (2026). IMPERATIVE FORMS IN INTERNET ADVERTISEMENTS (ON THE EXAMPLE OF UZBEK AND ENGLISH). Ethiopian International Multidisciplinary Research Conferences, 2(2), 74–75. Retrieved from https://eijmr.org/conferences/index.php/eimrc/article/view/2023

Issue

Vol. 2 No. 2 (2026): Ethiopian International Multidisciplinary Research Conferences

Section

Articles

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