LINGUISTIC PERSONALITY AS A CORE CONCEPT IN MODERN LINGUISTICS

Abstract

Within the anthropocentric paradigm of modern linguistics, increasing attention is paid to the relationship between language and the individual who uses it. One of the key concepts reflecting this shift is linguistic personality, which integrates linguistic, cognitive, social, and cultural dimensions of communication. This research focuses on the theoretical foundations of linguistic personality, its structural levels, and its relevance in contemporary linguistic research. The study systematizes major theoretical approaches and examines the role of linguistic personality in discourse, intercultural communication, and education. The analysis demonstrates that linguistic personality functions as a central explanatory model for understanding language use in real communicative contexts.