DIGITAL TRANSFORMATION MODEL

Authors

  • Abdusalamova Dilfuza Erkinovna International Innovation University Department of Foreign Philology

Keywords:

digital transformation, digitization, digitalization, digital transformation models, leadership, strategy, change management, innovation, customer experience, organizational performance.

Abstract

This paper analyzes the concept of digital transformation and its role in modern organizations. It explains how digital transformation has evolved from simple digitization to a complex process that changes business models, organizational culture, and customer relationships. The study discusses key drivers of digital transformation, including technological progress, changing customer expectations, and global competition. It also examines major digital transformation models and their stages, components, and strategic foundations.

 

References

Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press.

Vial, G. (2019). Understanding digital transformation: A review and a research agenda. Journal of Strategic Information Systems, 28(2), 118–144.

Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, Not Technology, Drives Digital Transformation. MIT Sloan Management Review.

McKinsey & Company. (2018). Digital Transformation: The Three-Stage Journey.

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Published

2026-01-15

How to Cite

Abdusalamova Dilfuza Erkinovna. (2026). DIGITAL TRANSFORMATION MODEL. Ethiopian International Multidisciplinary Research Conferences, 1(2), 122–125. Retrieved from https://eijmr.org/conferences/index.php/eimrc/article/view/1789

Issue

Vol. 1 No. 2 (2026): Ethiopian International Multidisciplinary Research Conferences

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.