DISCOURSIVE ANALYSIS AND ITS ESSENCE

Abstract

Language and communication, as one of the main tools in human society, play an important role not only in exchanging ideas, but also in managing social processes, forming ideas and values. Through words and speech, power, identity, social norms and cultural values ​​are distributed in society, while their development is ensured. From this point of view, studying language and speech at the linguistic level is not enough; they must be analyzed as a complex system that is inextricably linked with the social and cultural context.