TECHNOLOGICAL SACRALIZATION AMONG YOUTH: A SOCIOLOGICAL ANALYSIS OF VALUE TRANSFORMATIONS IN THE CONTEXT OF DIGITALIZATION IN UZBEKISTAN

Abstract

This article examines the phenomenon of technological sacralization as a sociocultural process characterized by the attribution of digital technologies and media platforms as the highest social value among young people. Using a sociological approach, it analyzes the mechanisms by which digital culture influences the formation of value orientations, identity, and social behavior patterns among young people in Uzbekistan. Particular attention is paid to the negative consequences of technological sacralization, including the transformation of socialization processes, increased digital dependence, the weakening of the role of traditional social institutions, and a decline in critical thinking. The need for a sociologically and pedagogically validated model of critical digital interaction is substantiated.