THE IMPORTANCE OF A CUSTOMER-ORIENTED APPROACH IN DEVELOPING MARKETING STRATEGIES IN LOGISTICS ENTERPRISES

Authors

  • Mardonova Ugiloy Ilhom qizi A teacher at Oriental University, Samarkand Campus,

Keywords:

digital analytics, artificial intelligence, logistics marketing, predictive analytics, customer experience, digital transformation.

Abstract

The rapid growth of global logistics and supply chain networks has created vast amounts of operational and customer data. Transforming this information into strategic value requires the integration of digital analytics and artificial intelligence (AI) technologies. This paper explores how AI-driven analytics reshape marketing strategy within logistics systems by enabling predictive decision-making, customer segmentation, and service personalization. It argues that logistics enterprises adopting intelligent analytics achieve higher marketing agility, improved customer satisfaction, and competitive advantage.

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Published

2025-10-31

How to Cite

Mardonova Ugiloy Ilhom qizi. (2025). THE IMPORTANCE OF A CUSTOMER-ORIENTED APPROACH IN DEVELOPING MARKETING STRATEGIES IN LOGISTICS ENTERPRISES. Ethiopian International Multidisciplinary Research Conferences, 661–665. Retrieved from https://eijmr.org/conferences/index.php/eimrc/article/view/1589

Issue

2025: Ethiopian International Multidisciplinary Research Conferences

Section

Articles

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